MBM STUDENTS

دانشجویان مدیریت بازرگانی - بین الملل

MBM STUDENTS

دانشجویان مدیریت بازرگانی - بین الملل

TQM

   TQM  :Introduction



 

 In general, companies are under pressure to improve productivity and quality while reducing costs ( Liker, 2004). However, the application of the practices alone does not ensure the implementation of the Lean philosophy. In addition to technical factors, any Lean implementation should consider non-tangible change factors, such as creating a supportive learning environment and developing leadership in the organization. Companies may follow a different strategy and bet on continuous improvement of the quality of their products / services, to retain customers and gain market share. Continuous improvement of processes is a key  concept of Total Quality Management ( Chen, LU, Wang, Jang, & Heyerdahl, 2015 ).

In this paper, we have two variables: independent variable is total   management  Quality ( TQM ) and  dependent variable that is  Productivity of the company . The first we define   TQM  and  productivity in the company  or organization.then  we describe  our purpose from  research .TQM Word is Composed  of three words:    Total ,  Management    and  Quality TQM is an integrated organizational effort designed to improve quality at every level In this paper  you will learn about the philosophy and applying  TQM and  its impact on organization (Crosby, 1980).

Over the last few decades, Total Quality Management (TQM) philosophy has been applied to many organisations as a tool to improve quality and corporate performance . However, the benefit of TQM to organisational performance improvement is mixed. While many studies indicate that TQM could benefit organisational performance (Sousa, Aspinwall, Sampaio, & Rodrigues, 2005 ). Total Quality Management (TQM) is an approach that seeks to improve quality and performance which will meet or exceed customer expectations.This can be achieved by integrating all quality-related functions and processes throughout the company. TQM looks at the overall quality measures used by a company including managing quality design and  development, quality control and maintenance, quality improvement, and quality assurance(Salleh, Salmiah, & Jaafar, 2012).Total quality management originated in the industrial sector of Japan (1954). Since that time the concept has been developed and can be used for almost all types of organizations such as schools, motorway maintenance, hotel management and churches(Terziovski & Samson, 1999).

 Nowadays, Total Quality Management is also used within the e-business sector and it perceives quality management entirely from the point of view of the customer. The objective of total quality management is doing things right the first time over and over again. This saves the organization the time that is needed to correct poor work and failed product and service implementations (such as warranty repairs).

Total Quality Management can be set up separately for an organization as well as for a set of standards that must be followed- for instance the International Organization for Standardization (ISO) in the ISO 9000   series. Total Quality Management uses strategy, data and communication channels to integrate the required quality principles into the organization’s activities and culture(Blackburn & Rosen, 1993 ).

When using total quality management it is of crucial importance to remember that only customers determine the level of quality Whatever efforts are made with respect to training employees or improving processes, only customers determine, for example through evaluation or satisfaction measurement, whether your efforts have contributed to the continuous improvement of product quality and services ( Dale , Wiele, & Iwaarden, 2013).The importance of employees’ job satisfaction and its association with TQM practices is gaining significance in contemporary businesses since it affects organizational performance significantly and  Job satisfaction effects on employees’ performance,   leading to organization  productivity ( Waseem Bari, Fanchen, & Awais Baloch, 2016).In the case of the second variable , productivity is  as “a ratio of output over input that indicates the efficiency of a productive system”. What is productivity? The optimal use of resources (including labor, capital, land, materials, energy, machinery, tools, equipment and information) in the process of producing goods and providing services. In other words, the ratio of output to data is called productivity.Then  the objective of  productivity is  reduce costs and profitability of the company .

That is why productivity (productivity = effectiveness  × efficiency) in other words, productivity is  the simultaneous realization of effectiveness  and efficiency (Abourizk & Bernold, 2010). 

 In this  paper , we try to find the following questions and objectives by examining the application of comprehensive quality management in the petrochemical industry at Marun Petrochemical Company.

 1. What is the relationship between total quality management and customer satisfaction?

 2. Does applying  total  Quality Management Affect  on  Productivity  in  Marun Petrochemical?

 3- Does we  get   the  objective of productivity ?  

 References :

 Chen, c., LU, I., Wang, K., Jang, J., & Dahlgaard, J. J. (2015). Development of quality management in Taiwan the past, present and future, 26(1/2), . Total Quality Management & Business Excellence, 26(1), 3-13.

Dale , B. G., Wiele, T., & Iwaarden, J. V. (2013). Managing Quality (5rd ed.). Chicester, United Kingdom: John Wiley & Sons ltd.

Liker, J. k. (2004). Toyota Way: 14 Management Principles from the World's Greatest Manufacturer. New York: McGraw-Hill Education.

Waseem Bari, M., Fanchen, M., & Awais Baloch, M. (2016, November 24). TQM Soft Practices and Job Satisfaction; Mediating Role of Relational Psychological Contract. Procedia - Social and Behavioral Sciences, 235, 453-462.

TQM
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